Tony Fronzeo

Designer, U/X Dude, Avid Doodler

About Me

I am a designer at heart, and get a thrill from the creative process. I enjoy being a part of a project from initial concept through all the imagining, concepting, designing and developing. I have grown to be a fan of hard boiled design and a user experience advocate, but still love putting pen and pencil down on paper and scribbling out ideas.

Doodle It

My thinking process. Sketches and lines, shapes and arrows, figure out the basics and make sure it makes sense.

User Experience

Lay down a site flow, ask questions and think from the user's point of view. Wireframe out an intuitive site that makes both client and user happy.

Illustrate

Sometimes you just have to draw it out. What are the hero images going to be? How are the interfaces going to look?

Design It

Nail down the art direction, the assets and go. Build it out in a way that the developers and make it happen elegantly.

My Work

Some of my stuff.

  • +
    X

    ALS

    Alex's Lemonade Stand Facebook Instant Win Game.

  • +
    x Close

    The Broad Room

    Sweepstakes based around the Maybelline Web-Mini-Series.

  • +
    x Close

    AOL

    AOL / Coke sponsored site to build awareness around the art garden at the 2010 Winter Olympics.

  • +
    x Close

    Crayola

    Back to school Instant Win and Sweepstakes.

  • +
    X

    Land's End

    Land's End 'How to Spring' Instant Win and Sweepstakes.

  • +
    x Close

    Lincoln

    Lincoln MKT Luxury Getaway Sweepstakes.

  • +
    x Close

    Garnier

    Rock Your Shine Instant Win Spin Game and Sweepstakes.

  • +
    x Close

    Maybelline

    Maybelline Your Style Sweepstakes and profile entry.

  • +
    x Close

    J.G. Wentworth

    Pitch creative for 2014 promotional concepts.

  • +
    x Close

    Benadryl

    'You Can't Pause Life' online campaign for Benadryl.

  • +
    x Close

    Sherlock Holmes

    Pitch creative for promotional site accompanying the film's 2010 launch.

  • +
    x Close

    Smokey Tone

    Sketch on the Wacom tablet after my return from Nicaragua.

MY SKILLS

Some of the stuff I have managed to pick up on in the last 25 years.

Web Design

have designed concepts through final production art using full Adobe Creative Suite.

User Experience Design

Experience with flow charts, site maps and wireframes as well as the latest research into the most successful techniques.

Hand Drawing

From crayons to paint to pen and ink, I have been drawing since... well since I could hold a pencil.

Web Development

Learning HTML, CSS and Javascript gave me a further insight into how to best design for the web and stretch the limits of what could be done.

Give me a buzz...

Get in touch with me at tonefro@mac.com

Or take a look at my resume

or follow me online